building pride + support for our local community
Branding project for the Arizona Fall Festival, an annual event hosted by Local First Arizona to celebrate the state's unique business, organizations, and culture. This festival features over 200 local vendors, bringing over 28,000 patrons to downtown Phoenix’s Hance Park.
The brand refresh needed to appeal to a variety of audiences ranging from active families to the trendy millennial. The name of the festival was simplified to the Arizona Fall Fest and branding materials and advertisements were created with clean lines and bright imagery. The color palette reflected the branding of Local First Arizona, to help unify the event and ensure that it remained easily recognizable.
Work featured in
Phoenix Dog Magazine | Welcome Home Magazine | Edible Phoenix | Raising Arizona Kids Magazine | On Media Group | Zia Records
logo creation, branding, digital and print ads, event signage, photography, social media coverage
P R E V I O U S B R A N D I N G
Old event logo