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Good Food Finder AZ

Good Food Finder AZ

Branding project for Good Food Finder AZ, a robust online resource for eating, growing, and sourcing local Arizona food.

The brand refresh required an appeal to both consumers and food producers, with a logo that continued to represent the vibrant and diverse color palette of produce grown throughout the state.

I kept the recognizable magnifying glass from the original logo and paired it with a small sprout, which I also incorporated into the secondary logo for consistency. Keeping the logo modern and attractive. 

services provided
Logo Refresh | Branding | Website Creation | Stationery Design | Photography

Good Food Finder AZ Homepage

After - Primary

After - Primary

After - Secondary

After - Secondary

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P R E V I O U S B R A N D I N G

Before - Primary

Before - Primary

Before - Homepage

Before - Homepage