Generation Creative
Generation Creative was a digital storytelling campaign that aimed to share the stories of local Arizona creatives, with the goal of supporting, inspiring, and empowering young adults to pursue future careers in creative disciplines. This project was born out of our own personal experiences in overcoming familial, peer, and societal pressures, as well as the stigmas associated with arts and humanities fields.
With the assistance of the Obama Foundation's Community Leadership Corps, our outreach work and provision of resources helped propel individuals forward and challenged obstacles and negative perceptions.
O B A M A F O U N D A T I O N S U M M I T 2 0 1 8
V I D E O S
Jenny Quezada Creative Spotlight
On stage interview with Janelle Monáe at the Obama Foundation Summit
G E N E R A T I O N C R E A T I V E B R A N D I N G
We established a robust brand identity for Generation Creative to ensure consistency and memorability in our digital presence.
The paper airplane symbolized our aspiration to assist young adults in overcoming the challenges and doubts they encounter while pursuing careers in the creative fields. The brand and logo conveyed empowerment, inspiring others to persevere and progress continuously. Similar to a paper airplane, we celebrated the notion that everyone can chart their own unique path when they take flight into the world—there is no predefined standard for what a "successful career" entails.
