strengthening, supporting, and celebrating Arizona.

As the Brand & Marketing Manager at Local First Arizona (LFA), I had the opportunity to become a 'jack of all trades' in the realm of creativity. Embracing my role, I utilized my graphic design skills but also engaged in activities such as interviewing, video editing, social media management, and photography. This experience enabled me to develop a well-rounded skill set, laying a solid foundation for my future endeavors.

Embracing a vibrant, inclusive, and sustainable Arizona economy.

During my time in this role, I played a key part in establishing and reinforcing a modern brand identity for 11 diverse programs and initiatives. These programs encompassed a wide range, including supporting Hispanic entrepreneurs in small businesses, promoting sustainability, enhancing local food systems, and contributing to rural development, among others. Collaborating with these varied teams allowed me to create work that aligned with my own values.

In this dynamic role, I designed digital and print materials for large-scale events, advertisements, social media campaigns, websites, and email communications. Collaborating closely with a dedicated internal marketing team of four, I ensured effective communication and consistency across multiple projects, tasks, and deadlines.